Jon Snow Wants you to Buy a New Infiniti

Game of Thrones badass and all-around super-stud Kit Harrington (aka Jon Snow, aka Ned Stark’s Bastard, aka The King of the North) wants you to buy a new Infiniti sports coupe.

A new short film, showcasing the upcoming 2017 Infiniti Q60 Coupe and Jon Snow, was launched earlier this week by the Japanese luxury automaker. In the film, Jon Snow takes the wheel of the new, twin-turbo Q60 coupe, and sets off on a spirited drive while reciting the primal William Blake poem “The Tyger”.


If you’ve ever wanted to see Jon Snow drive a 400-horsepower sports coupe and read a cool poem, it’s a fantastic time to be alive.

“What inspires me personally in my life, is a beautiful piece of writing – something which is specific, delicate and beautiful,” said Kit Harington, er, Jon Snow.

The short film, a commercial in disguise, includes plenty of cut-scenes of engines revving, glory shots of the new sports-coupe on a wet road, and corners being sliced and diced like a White Walker on the wrong end of a Valryian Steel Sword.

The Q60 Coupe goes on sale soon, offers up twin-turbo power, Digital Dynamic Dampers, the second-generation Infiniti Direct Adaptive Steering system, and numerous new technologies. There’s All Wheel Drive, too, since winter is coming, and all that.

Here’s a pre-launch info page on the 2017 Infiniti Q60 Coupe.

Kit Harrington
photo by Infiniti